Moneycorp has expert knowledge of foreign exchange and global market trading. Website usability features, poorly written copy and fusing content from two different websites into one were just some of the problems that needed addressing. I was asked to help solve these problems to increase turnover substantially.

I conducted a review of the competitive landscape. I then delved deep into the mind-sets of the target audiences and gained a great deal of empathy for their needs. During website planning, I created a revised sitemap and a selection of wireframes to guide the creative treatment and build phase. It was then on to writing and re-writing over 100,000 words of copy and content.

Read what Vatsal Trivedi had to say about my performance.

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