IAPO is committed to promoting patient-centred healthcare. With an outdated, difficult to navigate website the problem was defining exactly what content would help IAPO and its stakeholders in the future, and how that content should be presented on a new website. I was asked to solve these problems.

I gained in-depth insight into the organisation and its values and conducted extensive research into similar organisations. During website planning I created a new sitemap and a full set of wireframes. I also produced a communication strategy and plan, itemising all known events and tactics. I then wrote and rewrote 9,000 words of copy and content and purchased the domain name iapo.org.uk.

Read what Rebecca Johnson had to say about my performance.

Where next?
  1. adidas
  2. DORC
  3. Moneycorp
View my work
  1. IAPO.org.uk