Cafédirect is a 100% Fairtrade coffee, tea and cocoa brand based in London. It was the first of its kind back in 1991, and has been changing lives, influencing large corporations and inspiring customers and other stakeholders ever since.

I managed the development of the website, from initial website planning with sitemaps, wireframes and user journeys, through to briefing a range of agencies. I hired Host Universal and DigitasLBi to support the development of the strategy and Lightmaker for the website build. I also managed the customer relationship management (CRM) database which grew from 14,000 people to more than 98,000 within 12 months.

Read what Clive Gardiner had to say about my performance.