AFEX is a trusted global payment and risk management solutions specialist with a heritage that dates back to 1979. I was hired to help define the communication needs of target audiences, refine the brand-messaging, write, and rewrite copy for AFEX’s new website in order to increase turnover substantially.

I wrote and rewrote nearly 20,000 words of copy and content that was deployed across the website, including all automated touchpoints. Following the deployment of the new communication strategy and copy across the website, AFEX enjoyed a 21.4% increase in turnover from £16.9 million to £20.5 million.

Read what Aladdin Elalfy had to say about my performance.

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