Havas Helia

Havas Helia is a global marketing agency. I hired EHS Brann (now part of Havas Helia) to assist in the delivery of my database development and CRM plans for Cafédirect.

Unwieldy databases were transformed into coherent, intelligent and meaningful resources. This work laid the foundations for the most successful data acquisition campaign in Cafédirect history.

Using in-store promotions, with online data capture, the database grew by forty five thousand. Within twelve months, the database had grown by eighty thousand entries.

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